6th Annual Interior Tourism Conference

FEBRUARY 5 - Day One (Full Day)
8:00-8:30AM Registration and Continental Breakfast
8:45-9:00AM ITC Overview/Welcome by Charity Gadapee, Director of Visitor Services & Membership, Fairbanks Convention & Visitors Bureau

General Session I – 9:00-10:00AM
State of the Industry
Deb Hickok, President & CEO, Fairbanks Convention & Visitors Bureau

Talking mostly about the facts and with a little speculation on where we’ve been, currently are, and where we’re headed as a year-round destination. She’ll include the latest data on the Interior from the Alaska Statistics Program; updates on target markets as well as air, land, sea partners; and more. Deb has been a destination marketing professional for nearly 32 years with more than 13 at FCVB.
Breakout Session I – 10:15-11:15AM
*Ask Me About Winter Customer Service Class
*FCVB Advertising Overview and Co-op Advertising Opportunities
*International Marketing Efforts

11:30AM-1:30PM Welcome by City Mayor Cleworth
Lunch & Keynote Speaker Susan Sweeney
Is your online presence keeping current with consumers' expectations? Susan Sweeney, Internet marketing expert and the author of 8 Internet marketing books including 101 Ways to Promote Your Web Site and Social Media for Business will review the life cycle of travel and tourism web sites, blogs, social media and mobile - the past, present and future - that are becoming the benchmarks of a successful Web presence and Internet marketing. This session is a must for all travel industry professionals who want to see how your online presence measures up, learn what you have to do to catch up and learn what you have to prepare for in the future.

1:30-1:45PM Break

Breakout Session II – 1:45- 2:45PM
*FAM & Media Tours
*AlaskaHost – Serving Customers with Disabilities
*Developing Your Social Media Strategy

2:45-3:00PM Break

Breakout Session III – 3:00- 4:00PM
*AlaskaHost – Know Your Own Backyard
*FAM & Media Tours
*International Marketing Efforts

4:00-5:30PM Reception & Business-to-Business Tradeshow
Sponsored by Alaska Cruise Association

 

FEBRUARY 6 - DAY 2 (Half Day)
8:00-8:30AM Registration and Hot Breakfast

9:00–10:30AM Marketing to Cruise Visitors

10:30-10:45AM Break

10:45–11:45AM Amazing Product News in 60 seconds or less
Travel industry businesses or organizations share a “Wow!” moment on a new or existing product.