RIBBON CUTTING CEREMONIES
What is a Chamber ribbon cutting?
A ribbon cutting ceremony is a celebration of a milestone for you and your business. Some common examples include grand openings, finished renovations, relocation, ground breaking, or a significant anniversary. A ribbon cutting usually takes place within six months of the milestone.
Who qualifies for a ribbon cutting?
Greater Fairbanks Chamber of Commerce is available to assist with your ceremony if your business:
- Is a new or current member of the Greater Fairbanks Chamber of Commerce in good standing; to include paid dues.
- Has a milestone to celebrate, and is doing so within 6 months of it happening
What are the benefits of holding a Chamber ribbon cutting?
Ribbon cuttings are great opportunities to:
• Introduce your business to the public
• Invite people to your location, or show them where you are located
• Explain your mission, products, or services
• Give thanks to those involved
• Network with communitiy members
• Create content for website, social media, or blogs
Is there a cost to have the Chamber participate?
There is a small fee for the Chamber to participate based upon membership level:
- General membership
- $50.00 weekdays between 8AM-5PM
- $100 weekends or after 5 PM
- $200 Chamber Holiday
Prepayment is required.
- Executive partners – this benefit is included in your membership
*Ribbon cuttings scheduled outside of Chamber business hours (8AM-5PM Monday-Friday) or on holidays include additional fees
What will the Chamber assist me with?
The Chamber will gladly assist you by doing the following:
- Members of the Chamber staff will be present at the event
- Bring the “giant scissors” and ribbon
- Notify the Chamber’s membership of your ribbon cutting and encourage virtual attendance
- List your ribbon cutting on the Chamber’s community calendar and ribbon cutting page of our website
- Make a Chamber branded ribbon cutting flyer about your event
- Market your event on the following platforms:
- Emailed newsletter
- Chamber website
- Chamber Facebook page
- Market your event at virtual luncheons in the following manner:
- Announcement to the attendees about the event
- Chamber branded flyer in the rotating slideshow
- Have a photographer at the event taking pictures*
- Publish photos of your event on our Facebook page
While the Chamber will extend the above-mentioned invitations and list your ribbon cutting on our community calendar, we strongly encourage you to conduct your own PR campaign to increase the attendance and awareness of your business’ opening. You should also consider inviting your business partners, financiers, contractors, employees, customers, friends, and family to be with you to celebrate this momentous occasion in your business’s history. Please understand that you should not rely solely on the Chamber to attract your audience.
*If you would like to have the pictures taken by our photographer for commercial use, you will need to purchase them directly from him.
What do I have to do?
Because your ribbon cutting is your event, there are no set rules. To make your event successful, carefully consider the following:
- Schedule your event using our Ribbon Cutting Reservation Form at least two weeks in advance. Tuesdays, Wednesdays, and Thursdays are usually best days during the week for business people, not earlier than 8:00 a.m. and avoiding later evening functions unless this is the type business you have. The Chamber can assist with ribbon cuttings on weekends and holidays for an additional fee.
- Determine who will cut the ribbon. The owners or top executives most frequently do the honors, but each business is different and can pick whomever they like.
- Decide who will be in the photo(s). Some businesses will take multiple photos with various groups of people before actually cutting the ribbon. Photos might include employees, family, Chamber members, and business partners for example.
- Invite everyone you know! Invite your family, friends, past, current and potential customers, business associates (including your accountant, banker, and property owner,) suppliers, your employees, the media, neighboring businesses, and government officials.
- Consider having virtual giveaways, especially logo items that guests can take back to their offices. The Chamber is happy to provide you with a list of members who can help you create gifts.
- Prepare a quick speech and be sure to have plenty of brochures available.
Other ways you can enhance your event:
- A mailed invitation - the Chamber can sell you a member mailing labels
- Additional marketing materials, such as a Facebook event or a custom poster
- Emcee for event
- Volunteers (for help with set-up, tear down, and other event logistics)
- Recording of ribbon cutting
- Name tags (for staff &volunteers)
- Organize a separate PR campaign. If you would like to invite the general public, you should explore other advertising avenues and/or consider sending a press release to the local media. You can do this yourself or hire a marketing company to help you with this. The Chamber can provide you with a contact list of member marketing firms.
You may consider marketing on:
- Your business’s Facebook page
Who do I contact if I have additional questions?