GIFs, Memes, and BuzzFeed: Creating fun and engaging content

A new world of content awaits you. Join PRSA to learn the ins and outs of GIFs, Memes and Buzzfeed. In this presentation, you will learn how to create animated GIFs, the “true artistic medium of Internet" and the Fair Use rules that apply. You will also learn how to create a Meme, lessons learned from Memes that went viral and Buzzfeed secrets.” Andrew Cassel, social media coordinator with the University of Alaska Fairbanks, will present GIFs, Memes, and BuzzFeed: Creating fun and engaging content, at the Fairbanks monthly professional development luncheon scheduled for noon – 1 p.m. on Wednesday, May 30 at the at the Westmark Hotel and Convention Center in Fairbanks. (The doors open at 11:30 a.m.) Cost to attend is $44 for those who are not members of the Public Relations Society of America and $34 for members. Register online on Eventbrite at: https://www.eventbrite.com/e/gifs-memes-and-buzzfeed-creating-fun-and-engaging-content-tickets-45616107004 In this presentation, you will learn: • memes and GIFs spur engagement for other content • memes and GIFs can be quick and easy to make • brands can be “fun." Cassel has been managing social media channels for the University of Alaska Fairbanks since 2011. Cassel is a four-time winner of Aurora Awards of Excellence from the Public Relations Society of America - Alaska. Cassel has also presented about social media best practices to Alaska CHARR, Alaska Democrats, AlasConnect, Perseverance Theatre, as part of the Transportation Communicators webinar series and at the 2017 Higher Ed Web annual conference where he won the coveted Red Stapler as a best-in-track presenter.