• Social Media Coordinator

    Posted: 06/21/2020

    The social media coordinator is responsible for developing and executing social media plans, campaigns and tactics in a manner that supports institutional marketing and public relations initiatives, particularly in the areas of student recruitment, engagement, public relations and brand awareness. This position is also responsible for multimedia content production to support social media efforts.




    10CONTENT CREATION -Create multimedia content, including videos, GIFs, graphics, photos and audio pieces, for use on UAF's social platforms. -Produce live Facebook videos and interviews in support of institutional priorities and events. -Disseminate content to other collaborators around the university and external partners as appropriate.Essential
    10PLANNING AND LEADERSHIP -Identify social media and content creation needs and opportunities in key areas, e.g. recruitment, engagement, chancellor's communication and fundraising. Provide advice on how to incorporate social media and multimedia into larger public relations and marketing strategies. -Identify and plan standalone social media campaigns to support UAF's public relations and marketing goals. -Plan and lead regular in-person or virtual gatherings with campus social media platform administrators to build and maintain a coordinated approach to social media efforts. -Work closely with University Relations staff to develop and update UAF's policies and procedures relating to multimedia content and social media platforms. -Provide expert guidance, as needed, regarding multimedia social content used in university marketing and public relations efforts. -Recommend methods for determining effectiveness of social media strategies -Make budget recommendations/provide fiscal projections regarding equipment purchases, outsourcing, etc. -Prepare activity reports on specific topics or emerging issues as requested. -Develop and maintain a social media content calendar for the department.Essential
    80SOCIAL MEDIA MANAGEMENT -Coordinate and manage UAF's social media outreach and activity on the institution’s flagship platforms at levels aligned with best practices in the industry. -Serve as lead for UAF's social media presence. Provide guidance and oversight of social media efforts across campus. -Serve as the university’s voice on social media platforms. - Curate, create, edit and proofread content for social media projects. Set and/or follow guidelines for editorial tone, style and voice of all content. -Identify, plan and execute social media initiatives to build and increase engagement with UAF on social media platforms. -Serve as an expert consultant on social media best practices for units and individuals throughout campus. -Assist units throughout campus in establishing social media accounts. Serve as a secondary administrator on those accounts. -Assist and advise university leaders in their day-to-day official social media efforts. -Use social media listening tools to monitor online conversations and contribute content where applicable. -Foster the use of social media as part of the teaching, research and service missions of the university. -Monitor trends in existing social media platforms and the emergence of new platforms to ensure that UAF is appropriately represented in the social media landscape. -Measure and track the effectiveness of UAF’s social media efforts. Make recommendations for appropriate data points for tracking to demonstrate that effectiveness. -Identifies emerging public relations issues on social media platforms and advises departmental leadership on tactics to address issues that could affect the university's reputation. -Serves as the lead social media manager on the UAF public information emergency response team. -Use professional judgement in monitoring issues, comments and engagement with users.Essential


    Expert-level familiarity with Facebook, Twitter, Instagram, LinkedIn and YouTube.
    Ability to multi-task, set priorities and make decisions in real-time, as well as identify threats and opportunities within user-generated content and make quick decisions about how to address those issues.
    Create and curate content in real time and integrate that content into multiple social channels.
    Be fluent in the culture and function of multiple social media platforms and communities.
    Strong analytical, planning, forecasting and research skills.
    Excellent verbal and written communication skills.
    Knowledge of the structure and content of the English language including the meaning and spelling of words, rules of composition, and grammar.
    Ability to work in departmental and cross-departmental teams.
    Dependable and detail-oriented
    Demonstrated proficiency in video/audio/photo editing and capture, basic graphic design, and mobile phone photo and video capabilities.
    Working proficiency in Adobe Creative Suite, Microsoft Office and Google Apps.
    Ability to work in a Mac environment.
    Familiar with how to report social media metrics from a variety of platforms.

    Preferred Knowledge/Skills/Abilities:
    Understanding of the UAF brand and the ability to relay it consistently across multiple social media networks. Experience in advertising, public relations and online marketing policies and practices.
    Basic knowledge of ICS/NIMS via training, coursework or experience.
    Working knowledge of Associated Press style and journalistic principles.
    Science communication experience or education.
    Working knowledge of social media best practices in a higher education setting.


    Demonstrated experience using social media in a professional setting.
    Professional experience in marketing, public relations/affairs, journalism or communications.


    Bachelor's degree in public relations, journalism, communications or related field and 3 years relevant experience or an equivalent combination of training and experience.

    Additional position information:

    University Relations activities help shape external and internal impressions of UAF. It's important to keep up with new technology and communication methods that will assist in creating and maintaining positive impressions. The office works at a very fast pace, with high standards and expectations. This position is key to taking advantage of opportunities for engagement, communication and recruitment using a wide variety of social media platforms and serves as the primary manager for UAF's presence on social media.

    This is a full-time, Grade 79, minimum $2,065.60, DOE, 12-month position complete with a competitive salary and UA employee benefits package.

    Applicant Instructions:

    Please attach a resume, cover letter, and the names and contact information (email and phone number) for three (3) professional references. Please also attach a writing sample and a portfolio of at least two (2) social media projects/campaigns.

    Practical skills testing will be given to applicants at the interview stage.

    Review Date:

    To ensure consideration, please apply prior to the review date.

    This position is open until filled with the initial application review taking place on July 13, 2020. To ensure consideration, please apply by 11:55 pm Alaska Standard Time, July 12, 2020.

    Reasonable Accommodation Statement:

    The University of Alaska (UA) is responsible for providing reasonable accommodations to individuals with disabilities throughout the applicant screening process. If you need assistance in completing this application or during any phase of the interview process, please contact UA Human Resources by phone at 907-450-8200.

    Affirmative Action Statement:

    UA is an AA/EO employer and educational institution and prohibits illegal discrimination against any individual: www.alaska.edu/nondiscrimination

    Background Check:

    The successful applicant is required to complete a background check. Any offer of employment is contingent on the background check.

    Probationary Period:

    Pursuant to University Regulation 04.07.020, new employees of the University are employed in an at-will probationary status for the first six months of employment. During the probationary period, employment may be terminated for no reason or any reason. Promoted employees also serve a probationary period with limited rights of retreat.

    Public Disclosure Statement:

    Your application for employment with the University of Alaska is subject to public disclosure under the Alaska Public Records Act.

    University of Alaska is a Drug-Free Workplace.

    University of Alaska campuses are Tobacco-Free.

    Training Policy:

    It is the policy of the University of Alaska (UA) that all employees are required to complete training to meet the requirements of the positions they hold, and to complete the required training within a specified period to remain employed at the UA.

    Contact Information:

    If you have any questions regarding this position, please contact University of Alaska HR at 907-450-8200.

    Advertised: 16 Jun 2020 Alaskan Daylight Time